The day before
- Confirm the time and address, note where parking is possible.
- Tell the team there will be a shoot and agree who wants to be on camera.
- Pick 3–5 things you want to show: a dish, a treatment, a product, a place.
- Prepare an answer to one customer question, 2–3 sentences, in your own words.
- Tidy up where the camera will be: the counter, a table, the chair, the back room.
On the day
- Turn on all the lights in the venue, including the “evening” ones.
- Uncover the windows: daylight looks better than any lamp.
- Hide what should not be in the frame: boxes, personal items, cables.
- Prepare the product in its best version: a fresh dish, a clean plate, a new haircut.
- Dress the team the way you want them to look in an ad.
Consent and people
- Put a notice at the entrance that filming is in progress (we provide the text).
- Ask regulars whether they want to be on camera; those who decline will not be.
- If someone will speak to the camera, let them read the questions beforehand, but not learn them by heart.
After the shoot
- Within 72 hours you get a link with the files. Watch them on a phone, not a computer; that is how customers will see them.
- Collect your notes in one message; two revision rounds are included.
- Plan the posts: two a week work better than eight at once.
A one-page PDF to print and pin up in the back room.