The problem
Big brands had a crew. A small business had a phone.
For years the split was simple: pay an agency 20–50 thousand for a spot, or shoot it yourself and have it look self-shot.
The chain next door has a marketing department, a producer and a quarterly budget. It gets drone footage, cinema colour, clean audio and reels that land on every neighbour’s phone. You have the same product, often better, and one person trying to film something for Instagram after closing.
It’s not about talent. Professional production was expensive for reasons unrelated to image quality: gear rental, an office, a producer, an account manager, three layers of revisions. A small business paid the same as a corporation, it just couldn’t afford it.
We built Dubel Studio to erase that split. We don’t make a “cheaper version” of content. We make the same content, without the costs that don’t improve it.
Gear stopped being the barrier
A 4K camera with a fast lens, wireless sound and a 4K drone now cost as much as a used car. We bought them once. We don’t rent them every time and don’t add them to your bill.
Reels levelled the field
Instagram and TikTok show a local pizzeria’s reel to the same people as a chain’s ad. What counts is whether someone watches to the end, not the budget. A good reel from your kitchen beats a billboard spot.
One day instead of ten trips
We plan the shoot so one day yields 8–16 reels, drone shots and website footage. Travel, set-up and prep are spread across everything produced.
Then and now
What the same material cost in 2019 and what it costs with us.
Left column: big-agency rates and the Polish Filmmakers Association rate card. Right column: our price list. Image quality is the same in both.
| Material | Big agency | Dubel Studio 2026 |
|---|---|---|
| Brand film 60–90 s | 15,000–25,000 zł | 2,490 zł |
| Shoot day with crew | 6,500 zł | 1,890 zł |
| 8 reels a month | 7,000–8,000 zł | 2,490 zł |
| Drone footage | 1,500–3,000 zł | 500 zł |
| Script and shot list | 1,500–4,000 zł | 0 zł |
Four routes
Agency, freelancer, DIY or us.
An honest comparison. Every route makes sense for someone. Ours makes sense for a business that wants agency quality at freelancer prices and has no time to do it alone.
| Big agency | Phone freelancer | DIY | Dubel Studio | |
|---|---|---|---|---|
| Image quality | Cinema | Phone | Phone | Cinema |
| Drone | Extra | Rarely | No | Included |
| Monthly cost (8 reels) | 7,000–8,000 zł | 1,200–2,000 zł | Your time | 2,490 zł |
| Strategy and scripts | Yes | Rarely | No | Yes, 0 zł |
| Time to delivery | 2–3 weeks | Varies | Evenings | 72 h |
| Who you talk to | Account manager | The freelancer | Yourself | The operator |
What’s included
What used to be “premium” is our standard.
We don’t sell add-ons. Every shoot ships with the same kit, whether you order one reel or the Pro subscription.
The maths
How much has to come back for this to make sense.
Worked example: a restaurant on the Growth package. Plug in your own average bill and margin.
The Growth subscription is 2,490 zł net a month for 8 reels, a shoot day and a drone flight. With an average bill of 85 zł and a 60% margin, one extra table leaves 51 zł.
To break even you need 49 extra tables a month. That is under two a day.
Same maths for a barber: 80 zł haircut, 70% margin, break-even for the Start package is 27 extra clients a month.
How it works
Four steps from a call to reels.
The whole process fits in a week. Your part is a 15-minute call and one morning in front of the camera.
Call
15 minutes by phone: what you sell, to whom, where you post.
Day 1 · 15 minShot list
Scenes, reel topics and a script. You approve with one “ok”.
Day 2–3 · 0 złShoot
Half a day or a day at your place. Camera, drone, two mics.
Day 4–5 · on siteEdit and post
Finished files in 72 h, 3 revision rounds, posting if you want.
Day 7 · 72 h