What we film in fitness
- Group classes: the energy of the room, the instructor, the music, the rhythm. The best reel material.
- Personal trainer: 20 seconds of technique for one exercise with commentary, a format for a whole series.
- The space: free weights, cardio, sauna, changing rooms, at dawn or after closing when it is empty.
- Members who want to be on camera: short answers to “why I train here”.
- By drone: the building, the car park, the surroundings, if the club has its own premises.
Privacy in the gym
This is the one place where consent matters more than the shot. We film classes the club invited volunteers to; the rest of the room is framed from behind or wide so nobody is recognisable. The trainer and reception know about the shoot in advance. If you like, we provide a one-sentence notice for the entrance.
The club package
The Growth subscription works best: a shoot day once a month, eight reels, a drone flight, a topic plan and posting. Personal trainers and small studios are fine with Start and four reels a month. To begin, a trial shoot with a 30% discount.