Owners of restaurants, salons and small businesses all ask us the same thing: what video really costs, and why one quote is 300 zł and another 30,000 zł for a similar film. Below are real ranges from the Warsaw market for autumn 2026, a breakdown of what goes into the price of a single reel, and a list of questions that protect you from surcharges.
Three things that set the price
The price of a promo video depends mainly on three things: how many people work on set, how long post-production takes, and how many layers of account handling sit between you and the camera operator.
- Crew. One operator with a camera, a drone and microphones is a different budget from a director, camera operator, sound recordist, gaffer and producer. For a local business the first option is enough in 90% of cases.
- Editing. A 30-second reel is 1–2 hours of work. A 90-second brand film with colour grading, graphics and a voice-over is 2–3 days.
- Account handling. An agency adds the cost of coordination, an account manager and an office, because it provides more than production alone. That is why the same film can cost twice as much.
Real ranges in Warsaw
- A single reel for Instagram or TikTok: 150–600 zł from a freelancer, 400–900 zł at a small studio, usually only in a package at an agency.
- A package of 8 reels a month: 3,500–3,790 zł at agencies, 1,500–2,500 zł at studios without an office.
- A shoot day with an operator: 1,500–4,000 zł, depending on the gear and whether the footage is included.
- A drone flight with a short edited clip: 500–1,500 zł.
- A 60–90 s brand film: 2,000–6,000 zł at a studio, 8,000–15,000 zł at an agency.
| Service | Freelancer | Studio | Agency | Dubel Studio |
|---|---|---|---|---|
| 30 s reel | 150–600 zł | 400–900 zł | package only | 249 zł |
| 8 reels / month | 1,200–2,000 zł | 1,500–2,500 zł | 3,500–3,790 zł | 2,490 zł |
| Shoot day | 1,500–2,500 zł | 2,000–4,000 zł | 3,000–4,000 zł | 1,890 zł |
| Brand film | 2,000–4,000 zł | 3,000–6,000 zł | 8,000–15,000 zł | 2,490 zł |
Where the price of one reel comes from
A breakdown shows it best. One 30-second reel from a package of four is roughly:
- 15 minutes of planning: the topic, the opening shot that has to stop the thumb, the on-screen text.
- 30–45 minutes on set: a three-hour session splits into four reels, including set-up and breaks while staff serve guests.
- 1–1.5 hours of editing: selecting shots, cutting to rhythm, colour, levelling the sound.
- 20 minutes of captions and a cover: word for word, in the brand's style, inside the safe area of the frame.
- Export and versions: vertical 9:16, horizontal 16:9 if needed, files without platform watermarks.
That is 2.5–3 hours of one person's work. Offers below 150 zł per reel usually mean one of these stages is missing: most often colour, sound or the plan. That is not a criticism, just information about what you are paying for.
Questions about hidden costs
An offer can look cheap until the surcharges arrive. Ask directly about:
- Travel and parking. In the central Paid Parking Zone a few hours of parking is a real cost. Is it included?
- Formats. Do you get both a vertical and a horizontal version, or is the second one extra?
- Captions and covers. Some providers list them separately.
- Raw footage. Are the files from the shoot yours, or only the finished edit?
- Paid ads. Can you use the video in a Facebook or Google campaign without an extra fee?
- Revisions. How many rounds are included and what counts as a round.
Rights to the footage: one sentence worth having in writing
Polish copyright law requires written form, on pain of invalidity, for a transfer of economic copyright and for an exclusive licence. This is Article 53 of the Polish Copyright Act. In practice: if you want to use the film freely on your website, in ads and in a new campaign two years from now, ask for a written note of the fields of use you are entitled to. A message saying “feel free to use it” is not enough if a dispute arises.
With us, the finished reels and the raw footage are yours with no time limit, including for paid ads. We only ask for consent to show a fragment in our portfolio.
Where you can save, and where you cannot
You can save on everything that does not end up in the frame: the office, meetings, decks. You cannot save on sound. Viewers forgive a simpler shot, but not hiss and a dark venue. That is why every shoot with us includes wireless sound, and there is no downtown office.
The second place where businesses get into trouble is music. Business accounts on Instagram and TikTok have access to a narrower commercial music library than personal accounts, and in paid ads a track must be licensed. A reel with someone else's hit can be muted or end with a demand for payment. The safest option is to pick music when posting, from the platform's library, which is why we deliver reels with a clean soundtrack.
How to tell whether video will pay off
You do not need a financial model, one division is enough. A restaurant with an average bill of 160 zł per table: a subscription at 2,490 zł a month equals the revenue from about 16 extra tables, four a week. A salon with a 200 zł treatment: the Start subscription at 1,490 zł equals 7–8 visits a month, fewer than two a week, and a regular client keeps coming back for years.
That is revenue, not profit, so the real threshold is higher. But the order of magnitude tells you whether it is worth trying at all. To have a number rather than a feeling after three months, set up a separate booking link in your Instagram bio, or ask callers how they heard about you.
How it works with us
Our price list is public and does not change after the call: a reel from 249 zł, a package of 4 reels 890 zł, a half shoot day 990 zł, a full day 1,890 zł, a drone flight from 500 zł, a brand film 2,490 zł. Subscriptions from 1,490 zł a month. All amounts are net, with captions and travel within 50 km included.
We offer new clients a trial shoot with a 30% discount. It is the simplest way to check the quality before a bigger order.
How to compare offers
Before you choose, ask three questions: what exactly will I get (number of clips, formats, raw footage), how many revision rounds are included, and who will be on set. If the answers are vague, the price will be vague too.
Red flags worth a follow-up question: no portfolio from similar venues, a “from” price with no upper limit, full prepayment before the shoot, and no delivery date for the files.
*Market prices checked in September 2026 based on public price lists and offers. We do not name specific companies. We update the ranges quarterly.*